To provide and promote an appropriate range of goods and services so that we develop and retain a market share that is at least thirty percent greater than that of our nearest competitor.

To expand our client base and range of products and services so that our real growth, increases by at least ten percent per annum above the inflation rate.

To employ, whenever possible from within the local community, and develop appropriate human resources so that we may fulfill the purpose of our mission and thereby maintain our employees’ remuneration within the upper quartile of similar organisations in Lesotho.

To ensure that our business partners' products and services enjoy a market-share in Lesotho that exceeds their overall market share by at least twenty percent.

To provide a financial return on shareholders’ funds that is at least five percentage points above other investment options.